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Media Fwd

With our sights set on the media landscape of 2020, Hill Holliday and Trilia’s mediaFWD 2016 (formerly TVnext) will tackle significant trends and issues in media and advertising.

  • Nov 7, 2016

  • 8:30 am - 5:30 pm

  • ICA Boston

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Speakers

More speakers coming soon!

Helen Fisher
Helen Fisher

Anthropologist at Rutgers University & Match.com

@DrHelenFisher

Vivek Vaidya
Vivek Vaidya

CTO & Co-Founder at Krux

@mrvivekvaidya

Sundance DiGiovanni
Sundance DiGiovanni

Co-Founder & CEO at Major League Gaming

@MLGSundance

Shar VanBoskirk
Shar VanBoskirk

VP at Forrester Research

@SharVanBoskirk

Otto Bell
Otto Bell

VP, Group Creative Director, Courageous at CNN

@ottobell

Chris  Puckett
Chris Puckett

eSports Caster & Host at Activision

@MLGPuckett

Nathan Brown
Nathan Brown

SVP of Development & Operations for Discovery Digital Networks

@n8brown

Kate O'Loughlin
Kate O'Loughlin

SVP/GM at TapAd

@katieoloughlin

Marc DeBevoise
Marc DeBevoise

President and Chief Operating Officer of CBS Interactive

@mdebevoise

David Lennon
David Lennon

Global Creative Director at WSJ. Custom Studios

@davidlennon1975

Simon Dumenco
Simon Dumenco

Media Columnist & Editor-at-Large at Advertising Age

@simondumenco

Matt Turck
Matt Turck

CRO at Panoply

Ben Clark
Ben Clark

Chief Architect and director of Wayfair Labs

@clarkjacker

Chris Lydle
Chris Lydle

Global Lead of Digital Signage and Kiosk for Google

Mark Gall
Mark Gall

CRO at Alphonso

@MarkGallPA

Dan Ackerman
Dan Ackerman

CRO & Head of Marketing at Samba TV

@dackerman_media

Mike Hondorp
Mike Hondorp

Brand Development Lead at Instagram

@mhondorp

Gregory Agvent
Gregory Agvent

Sr. Director of National News Technology at CNN

@agventcnn

Chris Hercik
Chris Hercik

SVP, Creative + Content at The Foundry/Time Inc.

Schedule

8:00 am

BREAKFAST RECEPTION

Let's kick off the day with some breakfast and networking. Be sure to arrive before 9am when seating in the main theater begins. The show will start right on time.

9:15 am

Avoidance is The New Default. So Now What?

Ad skipping, ad blocking, and ad-free streaming. Today, it’s easier than ever for consumers to avoid advertising. By 2020, we’ll see a very different core-product offered by “advertising agencies” that recognize the world of marketing is fundamentally changing—from advertising to curated brand experiences. To get there, the customer journey becomes the single most important piece to the marketing planning puzzle as lead agencies take on the role of experience curators.

Karen Kaplan
Karen Kaplan

Chairman & CEO at Hill Holliday

@KarenKaplanHH

9:25 am

Welcome

With our sights set on the media landscape of 2020, Stacey and Mike (for the sixth time) kickoff Hill Holliday and Trilia’s mediaFWD 2016 (formerly TVnext) and set the stage to tackle some of the most provocative marketing trends and issues that lie ahead. 

Mike Proulx
Mike Proulx

EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday

@McProulx

Stacey Shepatin
Stacey Shepatin

EVP, Director of Integrated Video Investments at Trilia

@bosmediacontent

9:30 am

The Post-Digital CMO

In April, Shar published a provocative point-of-view about the post-digital era of marketing, where entitled customers integrate digital fluidly into physical experiences. Shar will talk about how marketing practices haven’t kept up with this new world order, and why the role of the CMO must change as we approach 2020.

Shar VanBoskirk
Shar VanBoskirk

VP at Forrester Research

@SharVanBoskirk

9:45 am

The Path to 2020

Everything we thought was true about media and advertising is changing — and changing faster than ever before. With thought leaders from different points-of-view, this panel will eye 2020 and discuss what marketers must start doing to prepare for what lies ahead.

Simon Dumenco
Simon Dumenco

Media Columnist & Editor-at-Large at Advertising Age

@simondumenco

Shar VanBoskirk
Shar VanBoskirk

VP at Forrester Research

@SharVanBoskirk

10:05 am

Spotlight on Virtual Reality (VR)

Five years ago, 3D was supposed to change how we experience content inside our homes. Now, all eyes are on virtual reality as the next big disruptor of content consumption. Discovery’s gone all in on immersive 360-degree video programming—Let’s hear what they've learned.

Nathan Brown
Nathan Brown

SVP of Development & Operations for Discovery Digital Networks

@n8brown

10:10 am

Spotlight on Augmented Reality (AR)

In September, Wayfair will launched its highly anticipated Tango-based augmented reality app. Ben will give a demo and talk about how augmented reality is poised to completely disrupt retail as we approach 2020.

Ben Clark
Ben Clark

Chief Architect and director of Wayfair Labs

@clarkjacker

10:15 am

Spotlight on Mixed Reality (MR)

(To Be Announced)

10:20 am

Virtual or Reality? Bringing it All Together

Over the last year Virtual, Augmented and Mixed Reality have stolen a lot of the headlines, but not a tremendous amount of market share. Are these new technologies here to stay or is this just a passing fad? We’ll talk with experts in the fields of Immersive Technologies about the future of marketing on these platforms and their media and cultural impacts.

Nathan Brown
Nathan Brown

SVP of Development & Operations for Discovery Digital Networks

@n8brown

Ben Clark
Ben Clark

Chief Architect and director of Wayfair Labs

@clarkjacker

10:30 am

Content Partnerships in the Age of Authenticity

It seems like every publisher now has a branded content offering, so how can brands best leverage these partnerships amidst a backdrop of audience skepticism? This panel will tackle the world of branded content from the creatives and makers POV who are tiptoeing the ever-blurrying divide between editorial and advertising. We’ll discuss what authenticity means in an age of borrowed authority, what it takes to deliver successful branded partner content, and what the future holds as we eye 2020.

David Lennon
David Lennon

Global Creative Director at WSJ. Custom Studios

@davidlennon1975

Chris Hercik
Chris Hercik

SVP, Creative + Content at The Foundry/Time Inc.

10:50 am

Storytelling from the Sky

This past August, CNN launched its Aerial Imagery and Reporting unit, powered by a fleet of drones. This, coupled with its branded content studio, Courageous, is changing the way stories are told through unprecedented video that only Unmanned Aerial Vehicles (UAVs) can capture. This panel will explore the emerging world of drone storytelling and how it’s already affecting brands' marketing efforts.

Gregory Agvent
Gregory Agvent

Sr. Director of National News Technology at CNN

@agventcnn

Otto Bell
Otto Bell

VP, Group Creative Director, Courageous at CNN

@ottobell

11:10 am

Talking the Talk

In the changing landscape of branded content, podcasting is evolving from niche to mainstream: today, more than 46 million Americans listen to podcasts monthly. Brands and marketers are doing more than simply buying adspace around great shows- they're starting to create their own. We'll talk to the GE team responsible for launching branded sci-fi podcast The Message, which quickly rose to #1 on iTunes.

Matt Turck
Matt Turck

CRO at Panoply

11:10 am

eSports: Tokyo 2020

Major League Gaming helped pioneer competitive pro-gaming 15 years ago. Looking ahead,the worlds of gaming, music, and lifestyle are converging into new environments and unimaginable experiences. Sundance will visualize the future of gaming culture and reveal what brands must do to ensure they don’t miss out.

Sundance DiGiovanni
Sundance DiGiovanni

Co-Founder & CEO at Major League Gaming

@MLGSundance

Chris  Puckett
Chris Puckett

eSports Caster & Host at Activision

@MLGPuckett

11:30 am

(To Be Announced) // Instagram

(To Be Announced)

12:05 pm

mediaFWD Buzz: Morning Edition

mediaFWD is sure to provoke a lot of buzz on the second screen. What were some of the common themes? Biggest reactions? Kelsey will give us her bird’s eye view of the mediaFWD backchannel conversations that happened during the first half of the day.

Kelsey Chickering
Kelsey Chickering

VP, Sr Digital Strategist

@HeyKelseyLeigh

12:10 pm

LUNCH // NETWORKING // SPONSORED DEMOS

Let's take the conversation to the lobby where you can fuel up, meet new people, and provoke your mind with some live product demos from our beloved mediaFWD sponsors.

1:00 pm

Selling to Singles: Who they Are; What They want; How They Buy

One of the top 100 Ted Talk speakers of all time, Anthropologist Dr. Helen Fisher will address the trend that by 2020, 50% of the US population will be single.  She will share her current research with Match.com on 30,000+ singles of all ages and backgrounds, as well as her data from brain science, to propose how marketers can more effectively portray, engage and target this expanding consumer audience.

Helen Fisher
Helen Fisher

Anthropologist at Rutgers University & Match.com

@DrHelenFisher

1:20 pm

Targeting's Future: Personalization vs. Privacy

Hyper-personalization is now a standard part of marketing playbooks giving brands insights into audience behaviors like never before. As cross-device targeting and personalization increase, so too are the questions and concerns around privacy. This panel will explore the outlook for ad tech and where the “relevant vs. creepy” line falls. 

Dan Ackerman
Dan Ackerman

CRO & Head of Marketing at Samba TV

@dackerman_media

Kate O'Loughlin
Kate O'Loughlin

SVP/GM at TapAd

@katieoloughlin

Mark Gall
Mark Gall

CRO at Alphonso

@MarkGallPA

1:40 pm

Is There a Future for "Mass Reach?"

As our physical and digital worlds continue to blend, the ability to predict and deliver cross-device personalized experiences to precise individuals increases. We'll address how this adds real value to the customer journey, discuss if and when we'll finally achieve true one-to-one marketing, and explore what this all means for the idea of "mass reach."

Vivek Vaidya
Vivek Vaidya

CTO & Co-Founder at Krux

@mrvivekvaidya

1:55 pm

Minority Report Ads: 38 Years Early

Set in 2054, the 2002 movie Minority Report depicted a world where advertising was instantly personalized through dynamic digital screens. Although it’s only 2016, Google Chrome devices are transforming the digital signage space taking retail along for the ride...into the future. 

Chris Lydle
Chris Lydle

Global Lead of Digital Signage and Kiosk for Google

2:10 pm

(To Be Announced)

(To Be Announced)

2:35 pm

The Fate of TV Ads in an On-Demand, Streaming Universe

CBS is “going where no one has gone before” with CBS All Access and the service's upcoming slate of new original series, including Star Trek: Discovery, a spinoff of The Good Wife and Big Brother: Over the Top, plus its recently announced commercial-free subscription option. As the growth of on demand viewing both with and without commercials continues, what does this mean for “television” advertising?

Marc DeBevoise
Marc DeBevoise

President and Chief Operating Officer of CBS Interactive

@mdebevoise

2:50 pm

The School of the Future

In September, NOVA’s “The School of the Future” documentary premiered. Ralph has been integral in surfacing new insights from neuroscientists and psychologists to reveal how kids (the next generation consumer) actually learn. Ralph’s talk will lead into a discussion about how marketing communications should adapt as a result of these findings.

3:10 pm

Goodbye Social Media. Hello Mobile Messaging

Messaging apps like Snapchat, Facebook Messenger, and iMessage have overtaken social networks in terms of active users and chat bots are all the rage right now. As we look ahead towards 2020, how will the way in which our communication behaviors are changing affect how our approach to marketing much change?

3:25 pm

(To Be Announced)

(To Be Announced)

3:40 pm

No Cash, No Cards: A Week in the Cashless Future

What happens when you take away people's physical wallets and force them to exist for a week only on mobile payments? In our latest Hill Holliday/Trilia social experiment, we'll show you the aftermath.

3:50 pm

(To Be Announced)

(To Be Announced)

4:05 pm

Let's Talk About CX, Baby

Delivering a seamless customer experience (CX) that is consistent with a company's brand — beyond communications touchpoints – is a growing part of the modern CMO's remit. In this conversation, several CMOs will share their viewpoints and experiences in an era where customer experience *is* the new marketing.

4:25 pm

(To Be Announced)

(To Be Announced)

4:40 pm

mediaFWD Buzz: Afternoon Edition

Kelsey is back with a rundown of all the notable moments that happened on the mediaFWD backchannel during the second half of the show.

4:45 pm

mediaFWD Wrap-Up: Next Stop? 2018

Stacey and Mike recap the day's biggest themes and look ahead to Hill Holliday and Trilia's mediaFWD 2018.

Stacey Shepatin
Stacey Shepatin

EVP, Director of Integrated Video Investments at Trilia

@bosmediacontent

Mike Proulx
Mike Proulx

EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday

@McProulx

4:50 pm

COCKTAIL RECEPTION

Sponsors

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